![]() ![]() Your Google My Business Profile is evaluated by Google based on several ranking factors. How to Optimise Your Google My Business Profile You can start promoting your products and services by publishing content about what you do, offers and promotions you have available, or any information that will help visitors solve their problems or answer their questions. Don’t limit yourself to publishing the NAP info (name, phone number, and address), but also add business hours, service descriptions, pictures, and relevant posts. Regularly check that your info is updated and accurate. Once you have claimed your business listing, make sure that your Google My Business account includes all the information needed – aim for a 100% completed profile. If so, you need to claim it and verify your account, so that only you can edit the listing. Having a rich GMB profile is going to impact your revenue by bringing more foot traffic and online visitors to your business.įor starters, check if there already is a Google My Business listing associated with your business. How to Set a Google My Business ProfileĮntering your business information on GMB is easy and intuitive, but you should go beyond your contact information and operating hours. These functions are primarily designed to promote small and medium businesses that would otherwise be lost in the forest of information one can find on the web. As a bonus, you also get a free website from Google when you create your GMB account. It also lets you manage your reviews and be in touch with your existing clients. Google Search gets you more customers if you optimise your business well enough for local SEO. Statistically, GMB is a tool that will definitely be used by a large portion of your potential customers, which is why you want it to work to your advantage. The search engine retrieves companies in your physical area that are ranking higher and gives you a preview of Google Maps, where you can instantly see the results on the map. You have surely seen it work when searching for local businesses nearby, like restaurants, banks, or any type of establishment. Google My Business (GMB) is a free tool by Google that enables business owners to list their contact information, manage their reviews, and publish their most relevant information in a listing that appears in organic searches and Google Maps. Google My Business is a tool that puts you on the map for people searching for businesses in your industry, especially when they do local searches. Focusing on your website’s E-A-T score (expertise, authoritativeness, and trustworthiness) by being referred to by trusted, valued websites.Increasing organic traffic with brand mentions and searches by being active and engaging on social media, YouTube and other channels.Building backlinks through high-quality content, long posts, email outreach and guest posts with relevant anchor texts linking to your own web pages.Some of the most important off-page rankings are: ![]() While on-page SEO is crucial as well, it has to be complemented by off-page tactics. Many business owners who are just starting to learn about SEO are focusing on keyword research, design, and content at first. Off-page SEO refers to all the measures you take outside of your website for search engines to include you on the search results page. In this blog post, we will focus on Google My Business and why it’s such an important step in your off-page SEO strategy. No matter how good your products and services are, it will be very hard to sell them if no one can find them. Your SEO efforts are going to dictate whether your website gets the visitors you are targeting or not. Optimising a website for search engines is an important part of the digital marketing strategy for any business with an online presence. ![]()
0 Comments
Leave a Reply. |